The content scheduling challenge
In the third of a series of articles that look at the key challenges broadcasters and content rightsholders face today, Nick Moreno, Mediagenix’s Director of Product Marketing, examines the challenge of engaging audiences through scheduling.
Mastering the agility imperative
In this article, Nick Moreno emphasizes the need for agility in scheduling content. Broadcasters must quickly launch, manage, and potentially shut down channels in response to shifting market demands and technological advancements. He advocates for a flexible, “Best of Breed” approach to media supply chains, combining specialized solutions that are interconnected for greater responsiveness. While automation in scheduling is increasing, maintaining adaptability and strategic flexibility is crucial for future success.
Read The Content Scheduling Challenge: Mastering the Agility Imperative
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10 Sep. 2024
Mediagenix and Spideo Unite to Enhance Content Discovery, Recommendation, and Personalization
Brussels, 10th September, 2024 — Mediagenix, a leader in software solutions for content strategy, content value management, and content scheduling, has today announced its acquisition of Spideo, the specialist in humanized content recommendations, transparent personalization, and enhanced catalog discovery.
09 Sep. 2024
New Mediagenix Leadership Appointments Drive Global Growth and Innovation
Brussels, 6th September, 2024 — Mediagenix has today announced the strategic realignment of its leadership team, enhancing its premier position in the media sector. Eric Carson (picture) has been appointed as Managing Director of the Americas. He will succeed Emmanuel Müller, who assumes the position of Chief Product Officer. These newly established roles are complemented by the transition of Ivan Verbesselt, to Chief Strategy and Marketing Officer.
05 Sep. 2024
Mediagenix Transforms the Content Lifecycle at IBC 2024
Brussels, 4th September, 2024 — Mediagenix will showcase a suite of innovative tools at IBC 2024, designed to revolutionize audience engagement. Its latest solutions, demonstrated at 1.B47 – Hall 1, raise the bar in content strategy, value management, and scheduling. Mediagenix ensures that media and entertainment companies can seamlessly integrate their most valuable assets - content and audience.
21 Aug. 2024
Mediagenix celebrates the Step-Up Internship Program
Mediagenix has entered into a second collaboration with the Step-Up Internship Program, an initiative aimed at enhancing diversity and inclusion in the top-tier legal job market across Europe. Mustafa Simsek, a talented law student, is currently completing a paid one-month internship with us and gaining valuable learning experience. "This experience shows me the value of working with colleagues who are not only experts in their field but also genuinely kind and encouraging," he says.
19 Aug. 2024
DPP Podcast - The 'Human in the Loop' Approach
Is content commissioning and scheduling an art or a science? The crucial balance between artistic intuition and scientific analysis was a key theme in the DPP Podcast of August 12, 2024, where Edward Qualtrough, Editorial Director at the DPP, sat down with Nick Moreno and Jens Costers from Mediagenix to explore how media companies can navigate the challenges of content commissioning and audience engagement in today's complex market.
