Mediagenix Transforms the Content Lifecycle at IBC 2024
Brussels, 4th September, 2024 — Mediagenix will showcase a suite of innovative tools at IBC 2024, designed to revolutionize audience engagement. Its latest solutions, demonstrated at 1.B47 – Hall 1, raise the bar in content strategy, value management, and scheduling. Mediagenix ensures that media and entertainment companies can seamlessly integrate their most valuable assets - content and audience.
Boosting Audience Engagement
Mediagenix offers content owners significant value by optimizing the entire content lifecycle. This holistic approach enhances efficiency and quality throughout the supply chain, ensuring seamless delivery and collaboration. With advanced solutions, content owners can efficiently launch and manage revenue-generating channels, enhancing content quality and viewer engagement through AI-driven automation. Mediagenix also delivers accurate content performance forecasts, enabling more strategic programming decisions that maximize advertising revenue. Its tools streamline complex planning processes, aligning content strategies with audience engagement and business objectives to ensure maximum ROI.
Key Innovations at IBC 2024, RAI, Amsterdam:
Advanced FAST Channel Management – Mediagenix is setting a new industry standard in FAST channel management with its Scheduling Artist and Continuity Artist tools. These cloud-native, award-winning solutions enable broadcasters to launch compliant, engaging, and revenue-generating channels with a single click. By harnessing the power of advanced automation, AI, and machine learning, they deliver instant schedules that include ad breaks, promotional intervals, and branding. Scheduling Artist achieves efficiency gains in scheduling automation of more than 80%, without compromising on the essential success criteria of a linear channel.
Next-Generation Content Performance Prediction – The Mediagenix Ratings Artist tool offers broadcasters immediate and accurate content performance forecasts. Utilizing AI and machine learning, this innovative and award-winning tool helps eliminate ineffective programming while maximizing ad revenue. With seamless integration and daily updates, it ensures proactive and informed decision-making. Ratings Artist achieves efficiency gains of 75%, and is 27% more accurate than human predictions, thereby allowing ratings experts to deliver better results in a fraction of the time.
Strategic Content Planning Redefined – Shortlisted for both the upcoming CSI Awards and the IBC BaM Awards, Mediagenix Strategic Planning addresses the complexities of future content planning. Targeting the challenges posed by frequent updates and diverse stakeholder inputs. This centralized solution empowers both business and creative teams to drive content strategy through content-centric scenarios that align audience engagement with business objectives. High-level strategic plans are effortlessly translated into detailed long-term schedules, complete with visual timelines, budget tracking, and data-driven decision support for maximum content ROI. This empowers broadcasters to stay ahead in a competitive landscape, with a 31% efficiency gain and 44% end-to-end acceleration of processing time.
Streamlined Content Supply Chain Management – The Mediagenix Production Portal bridges the gap between content production and distribution, ensuring consistent and efficient delivery of metadata, images, and materials. This innovation marks a new era of seamless collaboration between upstream and downstream content value chain partners, resulting in significant efficiency and quality gains across the board. Streamlining the Content Supply Chain with a focus on integrated value management optimizes metadata quality and improves efficiency by 59%, as well as providing a 40% improvement in catalog discovery.
Ivan Verbesselt, Chief Strategy and Marketing Officer at Mediagenix, commented: “Our innovations address the most pressing challenges in media operations today. Mediagenix is helping content owners and aggregators stay ahead in a rapidly evolving industry, with unified, automated, and data-driven solutions for strategizing, managing, and engaging audiences. We empower media companies to achieve a lean and smart content lifecycle – with the right audience, engaged with the right content, through the right channels, at the right time.”
Visit us at IBC 2024: 1.B47 – Hall 1
For more information visit: www.mediagenix.tv
-ENDS-
About Mediagenix:
Mediagenix is a global leader in smart content solutions to profitably connect the right content to the right audience. The Mediagenix modular SaaS platform orchestrates the entire content lifecycle to actively drive content lifetime value and audience engagement. Content strategy, content value management, and content scheduling all converge into one lean, company-wide collaborative flow revolving around one source of truth. Headquartered in Brussels, Mediagenix has offices in Bangkok, Denver, London, Madrid, Miami, New York, Singapore, Skopje, and Sydney. With a team of 350+ experts working closely with 10,000+ users, Mediagenix is the trusted partner for more than 200 media companies globally.
Media Contact:
Danielle Harper
Email: danielleh@bubbleagency.com
Phone: +44 (0) 7514 495 819
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