IBC 2024

At IBC 2024 as not seen on TV: Smart content solutions to strategize, manage, and engage.

Mediagenix Snowflake integration empowers customers with enhanced data access

We are excited to announce the launch of our new Snowflake integration. This cutting-edge integration is designed to enable customers to effortlessly pull data from our extensive platform ecosystem, significantly enhancing their data analysis and decision-making capabilities.

Logo Snowflake

Unlocking the power of data

In today’s data-driven world, timely and accurate access to data is critical for making informed business decisions. With our Snowflake integration, customers can now unlock the full potential of their data by seamlessly extracting and integrating it into their data environment. This integration not only simplifies data access, but also provides a robust foundation for advanced analytics, business intelligence, and machine learning capabilities.

Key advantages

  • Seamless data access: Our Snowflake integration allows customers to easily pull data from our platform, ensuring they have the most up-to-date information at their fingertips. This eliminates the need for complex data extraction processes and reduces the time spent on data preparation.
  • Enhanced performance and scalability: Built on Snowflake’s powerful data warehousing capabilities, this integration ensures high performance and scalability, allowing customers to easily handle large volumes of data—our integration scales with their needs.
  • Efficient data sharing: For customers already using Snowflake, our integration leverages Snowflake’s data-sharing mechanism, allowing data to be shared seamlessly and securely across their organization. This ensures that all stakeholders have access to the same high-quality data, fostering better collaboration and more informed decision-making.
  • Accessible to all customers: This integration is also for customers not using Snowflake. We have robust data-sharing mechanisms to ensure that all our customers can access their data easily and efficiently, regardless of their current data warehousing solution.
  • Business Datasets migration: Our Business Datasets product will be migrated to Snowflake. While the current data model will remain the same, this migration will allow us to bring Change Data Capture (CDC) to our Business Datasets. This means customers can enjoy near real-time updates and more dynamic data management, improving the overall efficiency and accuracy of their business operations.

“This integration marks a significant milestone for Mediagenix. By consolidating our data with Snowflake, we are not only streamlining access and improving data-driven decision-making for our customers but also laying a solid foundation for our future AI and ML initiatives. This is just the beginning of a new era of advanced intelligent insights and smart AI/ML driven features, enabling our customers to unlock the full potential of their data.”

Ivan Verbesselt – Chief Product and Marketing Officer

Insights

Get inspired

17 Jul. 2024

Mediagenix at IBC: As not seen on TV

The well-oiled machinery behind viewer engagement.
At IBC booth 1.B47 (Hall 1), September 13-16: Mediagenix unveils how intelligence, collaboration, and automated orchestration behind the screens deliver perfect viewer experiences. The innovative Mediagenix solutions ensure unparalleled viewer engagement. And empower a distributed workforce to collaborate effortlessly, maximizing content ROI through operational efficiency and business agility.

Mediagenix at IBC: As not seen on TV

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M-Connect 2024: Insights and vision shared at UAB and BAB

On 23 and 24 May, M-Connect 2024 unfolded in the historical city center of Ghent, Belgium. This dual experience event, featuring our 19th User Advisory Board (UAB) and our 2nd Business Advisory Board (BAB), provided a one-of-a-kind platform for inspiration, interaction, and networking.

M-Connect 2024: Insights and vision shared at UAB and BAB

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The content value management challenge

In the second of a series of articles throughout 2024 examining the key challenges broadcasters and content rightsholders face today, Nick Moreno explores the crucial challenge of maximizing content value amid rising production costs and shifting industry trends.

The content value management challenge

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Mediagenix: The story behind the unified brand

Mediagenix unifies all product brands under one name — Mediagenix, with a fresh logo and visual style - by Fabrice Maquignon, CEO

Mediagenix: The story behind the unified brand

30 Apr. 2024

Mediagenix scores big with four industry awards at NAB Show 

MEDIAGENIX clinched an impressive four awards at NAB Show 2024. Ratings Artist and FAST Scheduling Artist seized the Product of the Year Award and Best of Show Award in their respective categories. 

Mediagenix scores big with four industry awards at NAB Show